Bitdefender partners with Ferrari

Bitdefender has entered into a multi-year partnership with Ferrari S.p.A. to become cybersecurity global partner of Scuderia Ferrari, which is competing in the FIA Formula 1 World Championship.

As a partner, Bitdefender is displaying its company logo on Ferrari drivers’ helmets, as well as on the F1-75 single-seater driven by Charles Leclerc and Carlos Sainz, and, from 2023, on racing suits and team uniforms.

“We are pleased to embark on this new partnership with Bitdefender, with whom we share values such as the highest level of technological efficiency, striving for excellence in performance and a culture of security,” says Mattia Binotto, team principal and managing director, Scuderia Ferrari.”

“Bitdefender shares with Scuderia Ferrari a heritage of excellence and a demonstrated track record of building state-of-the-art, innovative technologies to deliver winning results,” said Florin Talpes, co-founder and chief executive officer. “When every second counts, only the most advanced cars win races on the track, and

only the most advanced technology has the power to effectively prevent, defend and respond to cyberattacks. Partnering with Scuderia Ferrari, the most iconic Formula 1 team, is a natural fit for Bitdefender, and we look forward to accelerating our brand awareness as we stay focused on providing our customers worldwide with leading edge cybersecurity protection.”

Ferrari will explore and assess Bitdefender cybersecurity products and services to incorporate them into its business.

Bitdefender threat researchers, security analysts and engineers are focused on developing advanced threat and behavioural analytics from the organisation’s global network of hundreds of millions of monitored and protected endpoints to find and stop cyberattacks faster.